Breaking the Involution in the Dry-Mix Mortar Production Line Industry and Exploring New Development Paths
In the current field of building materials, dry-mix mortar, with its advantages of environmental protection and convenient construction, is gradually replacing traditional on-site mixed mortar, and the market demand is growing day by day. At the same time, the dry-mix mortar production line industry has also ushered in rapid development. According to statistics, the number of domestic dry-mix mortar production lines has exceeded 100, and the number of new production lines added each year is relatively large. However, behind the prosperity, the industry has fallen into a serious predicament of involutionary competition.
Jul 10,2025
In the current field of building materials, dry-mix mortar, with its advantages of environmental protection and convenient construction, is gradually replacing traditional on-site mixed mortar, and the market demand is growing day by day. At the same time, the dry-mix mortar production line industry has also ushered in rapid development. According to statistics, the number of domestic dry-mix mortar production lines has exceeded 100, and the number of new production lines added each year is relatively large. However, behind the prosperity, the industry has fallen into a serious predicament of involutionary competition.
Involutionary competition in the dry-mix mortar production line industry is mainly reflected in price wars and product homogenization. Many enterprises, in order to compete for the limited market share, engage in fierce price competition and keep lowering product prices. In terms of products, due to the relatively low technical threshold, the production lines of most enterprises are very similar in function and performance, lacking the advantage of differentiated competition. This kind of involutionary competition brings many hazards. For enterprises themselves, excessive price competition severely compresses profit margins, making it difficult for enterprises to invest sufficient funds in technological research and development and equipment renewal, which hinders their long-term development. In the long run, a phenomenon of "bad money driving out good money" will appear in the industry, and some enterprises that truly pay attention to quality and innovation may be squeezed out of the market.
Delving into the reasons for the involution, the imbalance between market supply and demand is the first to bear the brunt. As the prospect of the dry-mix mortar market is promising, a large number of enterprises have flocked into this industry, leading to the rapid expansion of production capacity. However, the growth rate of market demand is relatively lagging behind, and the contradiction of oversupply has become increasingly prominent. Enterprises have to fall into vicious competition in order to survive. At the same time, the imperfection of industry standards makes the product quality on the market uneven. Enterprises find it difficult to stand out through quality advantages and can only rely on price competition. In addition, some enterprises lack a long-term strategic vision and blindly follow the trend in investment, which is also an important factor exacerbating the involution.
To break this involution situation, enterprises need to make efforts in many aspects. First of all, increasing investment in technological innovation is the key. Enterprises should be committed to developing more efficient, energy-saving and environment-friendly dry-mix mortar production lines. For example, developing new mixing technologies to improve the uniformity and efficiency of material mixing; adopting advanced automatic control systems to reduce manual intervention, lower production costs and improve the stability of product quality. Secondly, pay attention to product differentiation. According to different customer groups and application scenarios, develop dry-mix mortar production lines with special functions, such as high-lift conveying production lines for high-rise building construction, or moisture-proof production lines suitable for humid environments. Moreover, strengthen brand building. Establish a good brand image by improving product quality and perfecting after-sales service, enhance brand awareness and reputation, so that consumers can identify and trust the enterprise brand among many homogeneous products.
In conclusion, for the dry-mix mortar production line industry to get rid of the mire of involutionary competition, enterprises need to actively innovate and develop in a differentiated way. It also requires industry associations to strengthen guidance and standardize market order, and more importantly, the government to improve relevant policies and regulations to create a healthy and orderly development environment for the industry. Only in this way can the sustainable development of the industry be realized.
